Reed Melancon joined Kennesaw State Athletics in October 2026 as Director of Marketing & Fan Experience. In his role, Melancon helps lead the department’s marketing and fan engagement efforts with an emphasis on creating memorable game-day experiences, strengthening the KSU Athletics brand and increasing engagement with Owl Nation.
Melancon serves as the primary marketing contact for men’s basketball and baseball while also assisting with football marketing and promotions. He oversees marketing efforts for Kennesaw State’s non-ticketed sports and works closely with the department’s student marketing staff. His responsibilities include the development and execution of sport-specific marketing plans, in-venue entertainment, promotions, fan engagement initiatives and other efforts designed to enhance the overall experience for KSU fans.
Melancon arrived in Kennesaw after three years at Florida State University, where he served as Assistant Director of Marketing. With the Seminoles, he oversaw marketing responsibilities for multiple programs, including softball, cross country, swimming and diving, and beach volleyball, while also playing a key role in the FSU Kids Club.
Prior to Florida State, Melancon spent time at Florida Atlantic University, where he worked with Florida Atlantic Sports Properties in corporate partnerships and client services. In that role, he managed sponsorship assets and activations for corporate partners. He previously served as Assistant Director of Football Equipment at FAU, assisting with the day-to-day operations of the Owls' football program and team travel.
Melancon began his career in professional sports with the New Orleans Saints and New Orleans Pelicans as a ticket service associate. During his time in New Orleans, he assisted with fan experiences, ticket operations and game-day initiatives, including managing volunteer groups and helping execute fan engagement programs. He later continued his career in collegiate athletics at the University of Nebraska, working with the Huskers' football program and athletic department in areas including equipment operations, recruiting visits, camps and team logistics.
A native of Gonzales, Louisiana, Melancon earned his bachelor's degree in sport administration with a minor in business administration from Louisiana State University. He earned his master's degree in intercollegiate athletics administration from the University of Nebraska-Lincoln.
