By: Nolan Alexander
ATLANTA – Kennesaw State University's move to the Football Bowl Subdivision has been met with excitement from across Owl Nation and has led to a university-branded beer for Owl fans to enjoy throughout the year. Award-winning craft brewer New Realm Brewing Company and Kennesaw State announced the release of OWL IN American Lager. It's the first collaboration for the Georgia-based brewery and KSU and will be available for Owl fans to enjoy during the Sept. 28 Homecoming football game at Fifth Third Stadium.
The official craft beer of the Kennesaw State Owls design features the university's signature black and gold colors with the Owl emblem front and center. KSU fans in Cobb County and Metro Atlanta can find OWL IN inside select markets year-round in 12-ounce 6-packs, 16-ounce singles and draft packages. A product locator can be found
here where KSU fans can find OWL IN throughout 50 locations in Cobb, Fulton, Cherokee, and Bartow counties. Fans are encouraged to check the locator each week as more opportunities to purchase OWL IN will be available in stores and restaurants.
"We are excited to that Owl Nation can enjoy a quality product brought to us by one of its own, Jeff Chassner, and his team" Director of Athletics Milton Overton said. "It was important to find a great partner for an officially licensed beer, and OWL IN offers a great taste while cheering on KSU. We appreciate New Realm's partnership for a unique way that fans can see us!"
Crafted for refreshment, OWL IN is made with a smooth hop bill featuring Magnum, Hersbrucker and Lemondrop hops. The result is a 4% ABV light lager with a straw-gold color, and just 110 calories and nine carbs.
"Creating OWL IN has been a passion project for me as a proud KSU alum, and we're excited to kick off its release during such a fun time of year for college sports fans," said Jeff Chassner, chief sales officer at New Realm Brewing Company. "We're proud of the local partnership we've created with KSU to bring fans a beer that's full of flavor and refreshment and also light on carbs and calories. It's something every fan can enjoy during this new fall sports season and beyond."
OWL IN is an officially licensed product that was developed in conjunction with Van Wagner, College, led by KSU General Manager Joe Harrington, Collegiate Licensing Company (CLC), with KSU's Licensing Manager Michael Creasy, and KSU Athletics, steered by Senior Associate Athletic Director Rob Aycock.
"We are so excited to offer Kennesaw State fans throughout the region the chance to support our student-athletes through this initiative," Aycock said. "KSU Athletics continues to grow at a rapid rate and getting our brand in front of so many Georgians will only increase the rate of our growth."
"Beyond the visibility generated from this valuable partnership, we are extremely excited to leverage our brand identity in the consumables marketplace," Creasy said. "The licensing revenue generated through the sales of OWL IN will contribute to our continued growth by supporting student and faculty initiatives on campus and in the community."
Kennesaw State University officially became a member of Conference USA in July and is in its second year of transitioning to the FBS. The evolution of the university's sports in competition at the Division I level mirrors its growth as the one of the largest universities in Georgia.
"Our KSU Athletics Sponsorships (Van Wagner, College) team is proud of the partnership developed with Jeff Chassner and everyone with New Realm Brewing Company as well as the entire KSU Athletics staff," Harrington said. "This is an exciting partnership that included input and feedback from multiple campus stakeholders. We believe this partnership provides a solid template for our team to involve other consumable brands with KSU Athletics."
"We're proud to support KSU and its positive evolution over the years," Chassner said. "On the heels of the university joining Conference USA, we hope launching OWL IN as the official craft beer of KSU adds to the university's excitement and momentum."
ABOUT NEW REALM BREWING CO.
New Realm is an American craft brewery and distillery started in 2016 by co-founders Carey Falcone, Bob Powers, and Mitch Steele. The Company operates production and innovation breweries/distilleries, each with on-site scratch kitchens serving globally inspired, locally sourced fare, in multiple Southeastern US cities. New Realm's core principles are quality, creativity, authenticity, and striving for perfection, all with a customer-centric community focused commitment and approach.
New Realm's awards include Multiple Great American Beer Fest gold medals (2022), Brewbound's "Rising Star" Brewery, Ratebeer's "Best New Brewer in Georgia," Ratebeer's 11th "Best New Brewer in the World", and Virginia Craft Beer Cup's gold medal (2019 & 2021) and "Best in Show" for Euphonia Pilsner (2019). Brewmaster Mitch Steele was awarded the Russell Scherer Award for Innovation in Brewing and authored the book IPA: Brewing Techniques, Recipes, and the Evolution of India Pale Ale. Learn more at
NewRealmBrewing.com.
ABOUT KENNESAW STATE UNIVERSITY
A leader in innovative teaching and learning, Kennesaw State University offers undergraduate, graduate and doctoral degrees to its more than 47,000 students. Kennesaw State is a member of the University System of Georgia with 11 academic colleges. The university's vibrant campus culture, diverse population, strong global ties and entrepreneurial spirit draw students from throughout the country and the world. Kennesaw State is a Carnegie-designated doctoral research institution (R2), placing it among an elite group of only 7 percent of U.S. colleges and universities with an R1 or R2 status. For more information, visit
kennesaw.edu.
ABOUT VAN WAGNER, COLLEGE
Van Wagner is a leading sports advertising and entertainment agency, with global expertise in filmed and live entertainment, sponsorship sales, multi-media rights, and aerial advertising. Van Wagner, creates, advises, and sells on behalf of world-class teams, leagues, brands, and properties. An innovator in the sports and media business, Van Wagner is a global leader in high-impact broadcast visible signage throughout the MLB, NBA, NCAA, and international soccer, sponsorships sales, college multi-media rights, and in-venue content production at the world's biggest sporting events. For more information, visit
www.vanwagner.com.
